ONLINE CUSTOMER REVIEWS MATTER
Every business owner knows that online customer reviews matter. But just how important are they?
Benefits of Getting More Customer Reviews
Rank Higher: Online reviews help improve organic and Google Maps rankings. Although there are many SEO factors involved, online reviews provide a strong signal to search engines about the authority and topical relevance of a business.
More Visibility and Clicks: More customer reviews help you standout from your competitors, especially in search engine results. A bigger number of reviews and an excellent rating improves visibility and attracts more clicks.
Build Trust: Positive customer reviews have a huge impact on the trust of potential customers. According to BrightLocal, consumers tend to read an average of 10 online reviews before feeling they can trust a business. Also, transparency and review replies show that you value your customers and care about their experience.
Competitive Differentiation: A business with more reviews and a higher rating than its competitors are seen as a better and trustworthy option to consumers.
Increase Sales: The social proof online reviews provide, help consumers feel confident about your ability to provide the services they need. This will help you generate more qualified leads and directly impact your revenue.